Service
UX/UIDesign
Industry
Genomics & Genetics
Duration
4 months
Overview
Founded in 1998, GeneTech is India’s first independent medical genetics diagnostics lab with 27+ years of expertise in medical genetics and counselling, driving the adoption of genetic testing nationwide. Over the years, they have expanded into agricultural, animal, consumer, and pharmacogenomics, and sought a website redesign to better reflect their highly technical, diversified, and innovative work.
Project Approach
The redesign prioritized clarity and accessibility of highly technical content. We approached the design based on user needs, content priorities, and functional requirements, creating a more predictable and intuitive browsing experience.
Design Approach
A clean, modern interface with a well-structured information architecture made it easier for users to navigate genetic testing options, book counseling sessions, and explore knowledge resources. Visual elements such as infographics, imagery and icons were used to simplify genetic concepts and highlight the impact GeneTech delivers to customers.
Key Outcomes
Improved user experience by simplifying navigation and test booking processes.
Enhanced scientific brand identity with modern and clean aesthetics emphasizing innovation.
Created a fully responsive design implemented on Webflow for seamless use on desktops and mobile devices.
Helped position GeneTech as a trusted genomics partner in Medical, Consumer, Animal, and Agri genomics.